PLUM
PLUM
PLUM Goodness is a 100% vegan and cruelty-free beauty brand established in India in 2013. They offer a wide range of skincare, haircare, bodycare, and makeup products formulated with natural ingredients and “good science” actives. They prioritize eco-friendly practices and have gained recognition for their effective yet gentle products, catering to various skin types and concerns. With stores across India and an online presence, PLUM Goodness aims to deliver “goodness that delivers” for conscious beauty enthusiasts.